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Graphic Design


Creating Universal Branding

Inner Divinity Attraction
Tools Used:
Photoshop, Illustrator


The Celtics Insider, a staple for die-hard Celtics fans, faced a challenge: expanding their reach and fostering deeper engagement on Instagram. Derive Innovations, a data-driven A-Z marketing agency, was brought on board to tackle this challenge.

Inner Divinity Attraction

The Process

To achieve this, we delved into in-depth discussions with Inner Divinity Attraction to understand their brand vision and target audience.

Through collaborative brainstorming sessions, we translated their core values into a captivating logo design and a harmonious color scheme that evokes a sense of serenity.

We then crafted a cohesive brand voice that resonates with individuals seeking a path to inner peace, ensuring consistency across all communication channels.

The End

This case study has showcased Derive Innovations' ability to craft a brand identity that reflects Inner Divinity Attraction's mission to guide individuals on their journey to inner peace.

With a captivating brand image and a voice that resonates with their target audience, Inner Divinity Attraction is poised to become a leading force in the meditation box industry.


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